News e comunicazione

Q8 becomes AS Roma Proud Partner

Rome, 25^th September 2023 – Q8 is pleased to announce its collaboration with AS Roma, which will see the company become a Proud Partner of the Giallorossi.

This partnership further reinforces the two brands’ commitment to driving sustainability progress, demonstrating respect for the environment through the development and use of bio-fuels and the creation of social value through a dedicated programme of community-based joint initiatives.

In the name of pursuing sustainability objectives, Q8 will supply the team's coaches with the innovative Q8 HVO+[1] biofuel. This results in a significant reduction in CO₂ – by up to 90%, calculated over the entire life cycle of the product - if compared with the use of traditional fuel.  

As part of the partnership, Q8 and AS Roma will also carry out a programme of initiatives for the benefit of the region, focusing on the environment and the community, alongside promotional and engagement activities for Giallorossi fans.

"We’re proud to team up with a legendary club in Roma and their fans to support them in their quest to achieve sustainable mobility through our provision of Q8 HVO+. It guarantees a reduced environmental impact and is the product of our continuous innovation which has always set us apart us in the energy sector," stated Fabio Curtacci Global Cards Fleet and Marketing Director. "Thanks to the belief we share with AS Roma on the role of companies in the community, we’re proud to have jointly planned social initiatives to support the region in which we operate."

"We are delighted to join forces with market leader Q8, with whom AS Roma shares the ambitious vision to prioritize and showcase sustainable innovation," said Michael Wandell, Chief Commercial & Brand Officer of the Giallorossi. "Roma has a long history of carrying out activities that benefit the Roman community and region.  This partnership advances our sustainability strategy while supporting our broader decarbonization efforts to steward our incredible community for generations to come."